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Riding pleasure starts long before you get onto your motorcycle. Because when you know your safety is taken care of, you’re free to enjoy the buzz of anticipation whenever you suit up for the next journey. That’s why BMW Motorrad created the C.A.R.E. stamp of approval. C.A.R.E. stands for Concept of Advanced Rider Equipment, and represents the unwavering commitment to safety, innovation, comfort and quality that goes into designing every item of BMW Motorrad rider equipment.

Each product is years in the making. Whether we’re talking about the new, hard-wearing materials developed by a dedicated R&D team, the sophisticated design elements that increase both protection and comfort, or the testing methods devised and employed in-house, the highest standards are applied from start to fi nish. This relentless pursuit of perfection allows BMW Motorrad to ensure that its products meet standards far more stringent than CE and EU norms. Only then will they receive the C.A.R.E. stamp of approval. We want you to enjoy riding your motorcycle – and that doesn’t just mean meeting standards. It means surpassing them, in everything we do.

Find out more at bmwmotorcycles.com 

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